EASY WAY OF FITNESS
让运动更简单
Company Profile
企业概况
舒华体育，国内领先的健身器材及运动健康解决方案提供商，创立于1996年，2020年在上海证券交易所主板上市（股票代码：605299.SH）。在全国布局了四大生产基地、两大运营中心（上海、泉州），总规模达45万平方米；建立了近千家线上线下销售和服务一体化渠道，全球业务涉及欧美、中东、东南亚等60多个国家和地区。2017年，舒华被国家体育总局评为“国家体育产业示范单位”；2017至2018年，在“中国轻工业健身器材行业十强企业”年度评价中，舒华连续两年位列行业位。
Shuhua Sports, a leading provider of fitness equipment and health solutions in China, was founded in 1996. It Listed on the main board of the Shanghai Stock Exchange in 2020 (stock code: 605299.SH).It has four production bases and two operation centers (Shanghai and Quanzhou) in China, with a total scale of 450,000 square meters. It has established nearly a thousand online and offline sales and service integration channels, and its global business covers more than 60 countries and regions, including Europe and the United States, the Middle East and Southeast Asia. In 2017, Shuhua was named "National Sports Industry Model Unit" by the General Administration of Sport of China. In 2017-2018, in the "China's Light Industry Fitness equipment industry top ten enterprises" annual evaluation, Shuhua has been ranked first in the industry for two consecutive years.
History
发展历程
Shuhua Sports Co., Ltd was founded, and was predesscor of Shuhua
Co.,Ltd
1996
被吸收为全国3.15质量咨询理事会全国理事单位，
一次性通过ISO9001：94国际质量体系认证。
创建新舒华工业园，迈开二次创业步伐。
Began to construct VI system and lay the foundation of brand strategy implementation
Be the member of National Quality Consultancy of Council
Certificated ISO9001:94
Build new SHUHUA Industry Park
2001
同年12月，公司董事长/总裁张维建先生荣获福建省青年企业家称号。
Gain awards of ”Fujian Famous Trademark”, “Green Consumption Recommended product”
In September 2012, Chairman/ CEO Zhang Weijian honored the title of” Fujian Excellent Young Entrepreneurs
2002
重新规划市场网络，舒华专卖事业正式启动。
Year of Brand Acceleration
Certificated ISO9001:2000, Awards of “Fujian Brand Product”
Shuhua launched exclusive business
2003
聘请“跳水王子”田亮出任形象代言人、赞助央视5套《早安中国》栏目和城市健康跑；<br />
电动跑步机获“中国品牌产品”称号。
Shua brand operation was completely launched
Signed Tian Liang as brand endorser, exclusively sponsored CCTV channel 5 Morning China
Motorized treadmill won the honor of “Chinese Brand Product
2005
智能跑步机系列获“国家免检产品”殊荣。
Shocked Chengdu Sporting Show, wave of home treadmill popularity, title of ”China’s Top 10 Brand Sporting Goods”
Smart treadmill series won the title of “National Inspection-free Product”
2006
并被中国文教体育用品协会评选为第六届理事会副理事长单位。
首推“私家健身房”，代言健身器材，引领体博会。
“舒华”商标经国家工商行政管理总局认定为“中国******商标”
A Level enterprise of consumer-rights protection
Awards of The 6th Vice Chairman Enterprise
Promote “Private GymClub”, endorsed fitness gym equipment and leaded sports show
Shuhua was recognized as “Famous Trademark of China” by SAIC
2007
北京体博会强势出击，多功能智能跑步机系列荣获“畅销人气奖”“福建省国际知名品牌”殊荣。
同年获得福建省工商行政管理总局“守合同•重信用”企业荣誉称号。
Fitness accessory expanded new industry channel
Attended Beijing Sport Show, Hot Sale of multifunctional treadmill series, Awards of ”Fujian International Well-known Brand ”
Gained “enterprise of abided by contract, placed importance on credit” honor
2008
Opened SHUHUA stores at supermarkets in Fujian province
In December, SHUHUA online store was established, being the first fitness equipment company which sells product online and offline synchronously.
2009
New generation multifunctional motorized treadmill was demonstrated in Beijing Sport Show
Deputy Director of Fitness Equipment Professional Committee
Massage Chair was appointed fitness equipment for “The Home of China”
In May, SHUHUA was honored as ”China’s Top 20 Sports Goods Enterprise”
2010
Brand Culture
品牌文化
品牌中文“舒华”寓意;舒展活力，强健中华，表达了为中华健儿提供卓越健身器材的强烈愿望以及“有健康，更快乐”的品牌理念。商标标志以“华”字首写字母的合理变形为主要形象和特征，整体大方而不失严谨，传达舒华人文、科技化的设计理念。字母棱色、曲线方与圆的巧妙运用，显现一个飞奔的运动“人”形象，象征舒华在品牌发展道路上不断飞跃与前进。
SHUHUA means showing vitality and strengthening Chinese, which express the desire of offering brilliant fitness equipment and idea of health and happiness. First letter of HUA changed reasonably as product logo, delivering the design of humanities and technicalization. The color of letter, ingenious combinations of square and round curves, appears the image of dashing runner, symbolizing the constant development of SHUHUA brand
公司以“让运动更简单”作为企业发展使命，致力于“让简单运动融入每个人的生活”
Easy Way of Fitness is SHUHUA’s mission, devoting to melting easy way of fitness into everyone’s life在企业管理方面，公司重视企业的科学管理，“内强素质、外塑形象”，着重在企业发展、管理方面力求创新、提高、精心运作。科学的管理体系，塑造了管理团队，公司聘请了一批富有朝气和专业技术水平的资深工程师、管理师、本科生、专科生作为公司管理阶层，储备了充足的后备管理队伍，以组织推动管理提升、6S现场管理、目标管理。
企业以人为本，舒华一贯坚持企业的人性化管理，致力于员工福利待遇的改善提高，重视对员工各项技能的培训，在企业内部营造浓厚的学习氛围，增强了企业的凝聚力。同时专业的设计、开发、生产、检测、销售、服务、管理人才遍及每个工作岗位。且提供员工出国考察、学习、交流的机会，使之开扩视野，自身得以不断提升。
In addition to people oriented, humanized management, SHUHUA constantly improves the benefits of employees and place importance on employees’ skills training, creating learning environment and strengthening enterprise cohesiveness. Different talents qualified design, R&D, production, inspection, sales, service and management positions. What’s more, employees have opportunity to survey, study and exchange abroad, broadening mind and enriching themselves.舒华体育股份有限公司-健身房|家用|多功能|大小型|电动|品牌跑步机
Easy Way of Fitness is SHUHUA’s mission, devoting to melting easy way of fitness
into everyone’s life
2月26日，国务院新闻办公室举行新闻发布会，介绍就业和社会保障有关情况，并答记者问。
延迟退休年龄问题是近年社会各界一直都非常高度关注的话题，十九届五中全会明确的实施渐进式延迟退休法定退休年龄。
人力资源和社会保障部部长副部长游钧表示，实施渐进式延迟法定退休年龄是从我国经济社会发展的全局出发做出的重大决策，有利于我国人力资源的充分利用，推动经济社会协调发展，也有利于增强社会保障制度的可持续性，更好地保障人民群众的基本生活。
BASES LAYOUT
基地布局
舒华体育全球运营中心(上海)
晋江池店工业园区
泉州台商工业园区（一期）
泉州台商工业园区（二期）
河南商丘工业园区
R&D STRENGTH
研发实力
整合全球专家资源：多年来，与上海体育学院、北京体育大学、成都体育学院、郑州大学体育学院、中国体育科学学会运动医学分会CASM、美国运动医学会ACSM等机构及多位专家、健美冠军展开合作
夯实业界专业实力：福建省省级企业技术中心；主导、参与20多项国家、行业及团体标准的制定和修订
MARKETING SYSTEM
营销体系
SERVICE PLATFORM
服务平台
COOPERATION
专业合作
中国奥委会
2013-2016年，舒华成为中国奥委会健身器材供应商
中国健美协会
2015-2018年，舒华成为中国健美协会战略合作伙伴
国际中学生体育联合会（ISF）
2019-2021年，舒华成为国际中学生体育联合会赞助商
中国体育科学学会运动医学分会
2019-2023年，舒华成为中国体育科学学会运动医学分会企业战略合作伙伴
国家体育总局冬季运动管理中心
2020-2022年，舒华成为国家体育总局冬季运动管理中心赞助商
